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Media

Media buying is in crisis. The old agency model of media buying is broken. Clients will rightly no longer stand for agencies making huge hidden profits by buying pre-determined inventory. Inventory that often wasn’t in the best interest of the client. It’s our belief that transparent media is the only way forward. Click on a case study below to see our approach to media in action.

We believe when choosing a media buying agency you should always ensure quality, effectiveness and transparency.

You can do this by asking three simple questions:

– Does my media buying agency have a neutral planning approach, with no incentives to encourage the use of one media channel over another?
– Will they be able to share all delivery data for the campaign duration, to ensure both reach and visibility KPIs were adhered to?
– Are they going to reinvest all negotiated discounts back into the campaign budget?

At Media Bounty we are proud to work alongside the Conscious Advertising Network (CAN) with our very own Jake Dubbins as co-chair. This ensures we continue to grow our credentials as providers of quality, effective and transparent media buying. This is also reflected in our partners, who include Good Loop and IOTEC. Of course we work with all the major players too, including Facebook, Google and Amazon, in the most transparent and ethical way possible.

Check out the rest of our work in outstanding strategy, deep insight and kick-ass creative.