Media buying is in crisis. The old agency model of media buying is broken. Clients will rightly no longer stand for agencies making huge hidden profits by buying pre-determined inventory. Inventory that often wasn’t in the best interest of the client. It’s our belief that transparent media is the only way forward. Click on a case study below to see our approach to media in action.
- nspaDriving sales with an intelligent programmatic media planRead more
- Oxford StreetDriving footfall with a targeted & optimised media planRead more
- Lee StaffordBuilding mass digital engagement on a budgetRead more
- WainwrightOvercoming everyday challenges with WainwrightRead more
- BoschPan-European Creative Platform Targeting Hapless DIYersRead more
- Boots SEVENTEENGenerating sales with a 360 digital and in-store campaignRead more
- BootsBreathing new life into a 125-year-old brand with engaging videoRead more
- LuxardoShaking up the on-trade and off-trade with an integrated marketing strategyRead more
- Lee Kum KeeUsing animation and a Facebook app to establish a global brand in the UK marketRead more
We believe when choosing a media buying agency you should always ensure quality, effectiveness and transparency.
You can do this by asking three simple questions:
– Does my media buying agency have a neutral planning approach, with no incentives to encourage the use of one media channel over another?
– Will they be able to share all delivery data for the campaign duration, to ensure both reach and visibility KPIs were adhered to?
– Are they going to reinvest all negotiated discounts back into the campaign budget?
At Media Bounty we are proud to work alongside the Conscious Advertising Network (CAN) with our very own Jake Dubbins as co-chair. This ensures we continue to grow our credentials as providers of quality, effective and transparent media buying. This is also reflected in our partners, who include Good Loop and IOTEC. Of course we work with all the major players too, including Facebook, Google and Amazon, in the most transparent and ethical way possible.
Check out the rest of our work in outstanding strategy, deep insight and kick-ass creative.