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Lee Kum Kee

Using animation and a Facebook app to establish a global brand in the UK market

Putting a global Chinese food brand on the map in the UK with primary research, animation and a Facebook app.

THE INSIGHT

The first step was to conduct primary research, involving a survey, accompanied shops, intercepts, taste testing and focus groups. This enabled us to identify the opportunity to establish this global brand in the UK market.

THE APPROACH

We knew from taste testing that people loved the product range when they tasted it. Therefore, we had to get people to try the products.

THE OUTPUT

A campaign that successfully put thousands of products into consumers’ hands via a Facebook app. Since then, also an animation bringing the story of soy sauce and oyster sauce to life.

THE RESULTS

100% positive product reviews.