Lee Kum Kee
Using animation and a Facebook app to establish a global brand in the UK market
Putting a global Chinese food brand on the map in the UK with primary research, animation and a Facebook app.
The first step was to conduct primary research, involving a survey, accompanied shops, intercepts, taste testing and focus groups. This enabled us to identify the opportunity to establish this global brand in the UK market.
We knew from taste testing that people loved the product range when they tasted it. Therefore, we had to get people to try the products.
A campaign that successfully put thousands of products into consumers’ hands via a Facebook app. Since then, also an animation bringing the story of soy sauce and oyster sauce to life.
100% positive product reviews.