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Boots SEVENTEEN

Generating sales with a 360 digital and in-store campaign

Capitalising on influencers to support promotions and generate sales.

THE INSIGHT

Over-reliance on price promos run the risk of cheapening a brand. While we know it’s how the category is shopped at fixture, more needed to be done to make SEVENTEEN a brand of choice.

THE APPROACH

The beauty world was all about the contour. And our 20-something audience was all about the nostalgia. We brought the two together with our ‘Hit Me Baby Contour Time’ platform.

THE OUTPUT

The brand’s first ‘360’ digital and in-store campaign. Utilising influencer recommendation and how-to content across fresh and engaging formats, supported by a wide-reaching programmatic campaign and relevant in-store promos.

THE RESULTS

2.7% Facebook CTR, 600k video views and 20k Boots.com basket conversions.