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Siemens

Creating brand affinity with a futuristic content series

Building brand affinity with a futuristic content series and giving consumers a reason to spend more on home appliances.

THE INSIGHT

People need a reason to spend more on home appliances. We knew that our audience wanted to make a statement with their purchases – they had a desire to be ‘in-the-know’ and at the cutting edge of design and technology.

THE APPROACH

Aligning with the future afforded the brand the opportunity to showcase its superior design and performance in a more engaging way. We created genuinely interesting thought-leadership content exploring the future of the everyday.

THE OUTPUT

The Siemens Futurology Series. A series of video and editorial pieces showcasing the greatest minds and projects in the world of food, fashion and innovation and highlighting the ways in which this technology is already at work at Siemens.

THE RESULT

175% increase in brand favourability and 100% over-delivery vs engagement benchmarks.