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Lee Stafford

Building mass digital engagement on a budget

Launching a new hair-care range & inviting 16-24 year olds to #CHOCITLIKEITSHOT with a campaign to build mass digital engagement.

THE INSIGHT

Lee Stafford’s new, chocolate-scented range, was just that little bit ‘extra’. Our 16-24 year old audience were looking for indulgence, fun and a chance to get involved.

THE APPROACH

We shot launch assets, and developed influencer partnership content, inviting fans to ‘show ‘em who’s gloss’ and share their own looks.

THE OUTPUT

An integrated digital and in-store campaign, with an intelligent media plan to build mass engagement online for minimal budget.

THE RESULTS

4.1 million estimated reach; 95k video views and 356k engagements.