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Boots

Breathing new life into a 125-year-old brand with engaging video

Celebrating the heritage of a 125-year-old high street brand through engaging video and an intelligent media plan.

THE INSIGHT

Boots Baby brand was celebrating its 125 year anniversary, yet consumers were largely unaware of this heritage.

THE APPROACH

We drew parallels between family history and Boots’ company history to mark the anniversary. We wanted to deliver genuine emotional engagement, while communicating the quality of the products and their competitive pricing.

THE OUTPUT

Utilising heritage storytelling and archive footage we created a film and an intelligent cross-discipline media plan to get it seen. The media plan encompassed display, TrueView and media partnerships with the likes of Prima Baby & Pregnancy and Emma’s Diary.

THE RESULTS

We exceeded all campaign KPIs set.