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Media Bounty giving cava a chance to sparkle with Vilarnau

by Emma Tozer - December, 2018

Gonzalez Byass has teamed up with Media Bounty to refine the UK brand positioning, strategy and social approach for their quality sparkling wine brand Vilarnau.

Vilarnau is an established brand in Spain, with a winery located close to Barcelona. Its eye catching Gaudi-inspired bottle design has proved a big hit. Sales have grown steadily in the UK in the past few years, bucking the general cava trend.

Media Bounty has been working to bring to life the Vilarnau personality and values. These include: the finer bubbles, sustainable practices, depth of flavour and stylish bottles. All with the aim of inspiring consumers to choose Vilarnau for their at-home little moments of celebration.

Media Bounty has a solid track record in the drinks category. We have worked with Cellar Trends, Luxco and Gonzalez Byass on a number of brands in recent years including: Luxardo, Rebel Yell, Beronia and London No.1.