Meatless Farm appoint Media Bounty as their social agency
Meatless Farm has appointed Media Bounty as their social agency ahead of their nationwide ‘Meat Free, Not Taste Free’ launch.
With an estimated 22m flexitarians in the UK seeking to reduce their meat consumption, there is an increased appetite for healthy, protein-rich alternatives.
In advance of the brand’s launch, Media Bounty was brought on to conduct social listening and understand the cultural landscape, competitor market and shopper behaviour of the target audience.
From fully-fledged vegans to those taking those first tentative steps towards meat reduction, the research exposed a number of uniting factors – everyone is looking for food that tastes great and offers enough versatility to be incorporated into their day-to-day lives. With this in mind, Media Bounty developed a full digital strategy to deliver the ‘Meat Free, Not Taste Free’ message in support of the launch of Meatless Farms mince and burgers into Sainsbury’s.
Ahead of launch, Media Bounty planned and produced content for Meatless Farm’s owned social media channels, programmatic display ads and partnership content.
Media Bounty’s Senior Account Director, Charlie Bennett, said: “There are so many benefits to long-term meat reduction and this is a cause close to the hearts of many in our business. Meatless Farm operates in such a refreshingly reactive and honest way, genuinely putting their all into developing products that deliver on taste and ethics. We couldn’t be more excited to be working as their launch partner. We look forward to a long and fruitful relationship with the brand”.