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Launching the Ice Age – The Lost Kingdom UK tour through paid media

by Emma Tozer - February, 2019

Ice Age – The Lost Kingdom has partnered with Media Bounty to launch its animatronic outdoor experiences across the UK through paid media.

Ice Age – The Lost Kingdom is a spectacular outdoor experience aimed at family audiences. More than 40 impressive installations of animated life-sized beasts will bring the Ice Age to life. Visitors will come face-to-face with huge beasts including the woolly mammoth, smilodon (sabre-toothed tiger), and megatherium (giant sloth).

These creatures from 70,000 years ago are brought to life through animatronics. With roaring sound effects, it’s a thrilling experience for children and adults alike.

Media Bounty is behind the paid media strategy, including social, native, Pay-Per-Click advertising and influencer support.

“Our goal is to make a truly awesome educational and entertaining family day out” said Global Event Producer & Marketing Director, Naz Kabir. “Media Bounty created an extensive media strategy for our launch and was the perfect partner to help us launch Europe’s first outdoor touring Ice Age experience.”

Tickets for the London event are on sale now. An early bird discount of 20% is available for all bookings made before 28th February 2019. Use promo code: EARLYBIRD20.