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Gonzalez Byass UK partner with Media Bounty in a new campaign for Croft Original Sherry

by Emma Tozer - June, 2019

Croft Original sherry working with Media Bounty on an integrated digital campaign

We’re excited to be working with Gonzalez Byass UK again, this time on a new integrated digital campaign for Croft Original. ‘My Sherry Amour’ will get customers reminiscing about sherry drinking occasions and the memorable moments they’ve had with the premium sherry brand.

Croft has always had a special place in customers’ hearts, enjoying great affinity with its loyalists. But sherry is in decline, while spirits are rising in popularity, crowding the usual drinking occasion. Croft has an opportunity to cut through this.

We’ve taken an insight-first approach and identified an opportunity to drive reconsideration.

As a result, the integrated digital campaign is asking people to share a photo of a Croft memory. Maybe a person they associate drinking Croft with, or a moment they remember fondly with the drink. They can then add a specially designed branded frame before sharing on their Facebook page. Sharing will also grant access to a competition with prizes to help create even more memories.

Jake Dubbins, Managing Director at Media Bounty, said: “We all know what a powerful thing nostalgia can be and how our memories of things help inform us and our opinions. We’re really excited to be working on this campaign with Croft and are looking forward to giving people a platform to celebrate these special moments they’ve had with the brand.”

Alison Easton, Marketing Director at Gonzalez Byass UK, said: “We’ve worked with Media Bounty a number of times now and their creative approach is always refreshing. Our loyal audience on social media love to share their stories and memories with us online, so we’re delighted to be giving them another way to do so and to offer them a chance to win a prize to say thank you for their loyalty.”