We celebrate the restyling of Palmer’s award-winning Coconut Oil Formula Hair Care range with an integrated digital and press campaign, which invites fans to star as a model in its next magazine ad.

#HairOnPoint lets our fans upload personal #HairOnPoint photos or videos and captions to a competition hub for the chance to win a makeover and photoshoot. The chosen models will appear in the November/December 2016 edition of Superdrug’s Dare Magazine www.haironpoint.co.uk