Normalising life’s little dramas

Life’s little quirks form the centrepiece for #NoOneToldMe, our new campaign for lights by TENA which sets out to normalise everyday occurrences like light bladder weakness, which is experienced by one in three women in the UK. #NoOneToldMe invites women to share their dilemmas, dramas and unexpected mishaps, most of which are actually more common than many of them think.