Developing brand strategy & positioning

As strategic and creative lead for Siemens we have re-focused the brand as a thought leader in tech and innovation. This has delivered a year-on-year increase in brand awareness and desirability amongst target consumers. Our fashion platform for laundry care – incorporating Future of Fabric and Artisan Fabric films – delivered almost double average engagement, and brand metrics show a 175% increase in favourability as a result of the campaign.