Building a social strategy through deep insight

A social listening project on behalf of Beronia to gain a greater understanding of at-home wine drinking occasions, awareness of txoko (gastronomic societies) traditions and the wider interests of the consumer.

From this a social platform strategy was devised, along with a refreshed look and feel, brand tone of voice, and full digital media strategy to capitalise on the online opportunities and – above all else – give the consumer the chance to get involved.