The rumbling saga of media rebates isn’t going away any time soon. What will be next? A whistle blower from big media who reveals bonus structures designed to ‘sell’ more TV, more radio, more display, triggering a rebate for the agency and a reward for those staff responsible? Are clients already talking to lawyers to recover years of rebates?
Can CMOs expects demands from ‘Rebate Recovery’ experts promising a no win, no fee approach to win back the money?
The time’s come for an open and honest conversation, read more on Figaro: http://figarodigital.co.uk/article/marketing-rebates-honesty