What we do
Media Bounty specialises in several key areas of marketing and PR to obtain coverage for clients across a broad range of sectors. These are no off-the-peg solutions though. Each campaign is specifically tailored to your brand’s requirements.
COMPETITIONS
Media Bounty organises prize giveaways in national and regional newspapers, magazines, online and on radio. The coverage is branded, but is editorially led – and therefore more cost-effective. URLs can be included in the editorial copy to help drive web traffic.
SAMPLING AND COUPONS
Media Bounty co-ordinate sampling with major regional newspaper titles, and coupon campaigns on and offline. With supporting editorial, this helps drive trial in desired areas and stimulates interaction with the brand. Research suggests nearly 90% of people have tried a different brand because of a money-off coupon, and coupon redemption has increased by 70% in the last two years*.
*Sources: Institute of Promotional Marketing, 2010 and Valassis, 2010.
VIDEO PRODUCTION AND PLACEMENT
Media Bounty film, edit, produce and market online videos for clients. From round table discussions, to recipe demonstrations, and interactive educational videos to music festivals, Media Bounty has a proven track record in shooting high quality video content. Media Bounty can place these videos across a range of relevant websites, and clients can use the content on their own site. In addition, video and competition content can be integrated online.
RADIO INTERVIEWS
Media Bounty will write a script, schedule BBC and commercial radio interviews, and record the discourse. The ISDN interviews themselves will take place in a fully-equipped, professional studio in central London, or an alternative pre-determined location. Each interview will usually last between five and ten minutes, and up to 40 can be conducted in a day.
PAY-PER-CLICK AND DATA CAPTURE
The use of Google search advertising (Pay-Per-Click or PPC) and the Google Content Network provides two strong platforms to both maximise market exposure, driving interested individuals to interact with a brand, and develop an additional point of targeted advertising. Media Bounty can place a competition on our own website, and use PPC to drive data capture.
Testimonials
"Honest, effective, passionate and collaborative, I found Media Bounty to be all of these and more. I worked with them for the first time, but not the last time, this year and have been highly impressed with the results achieved for Colour Catcher. The team clearly understood the brand strategic imperatives and responded to the brief by creating an effective on and offline communication plan using video and competitions that delivered fantastic exposure for the brand and reinforced the key messages to the target audience as well as driving traffic to our new website. "
Senior Brand Manager
Spotless Punch