About us

2008 was notable for many things, largely being the most inopportune moment to start a business. Undeterred by the deepest recession in 30 years, Jake Dubbins, Emma Tozer and Matt Webster formed Media Bounty in December of that year, fuelled by mince pies and the odd sherry.

Prior to that, Jake, Emma and Matt had clocked up 20 years of service in PR, but had become disillusioned with the poor value for money offered to clients by the retainer model, and wanted to do things differently.

As a result, Media Bounty is a specialist agency that only charges on results. You pay for the video we produce, the coverage we achieve, or the data capture campaign we devise. You don’t pay a retainer. Ever.

We can complement your existing PR agency and media buyer. Equally, you don’t need to have any existing marketing provision in place to use our services. We can be used for ad hoc projects, or you can build us into your annual marketing plan – the choice is yours.


The Directors

Jake Dubbins
In his previous life, Jake built a one-man health PR division that ranked as the 18th biggest health PR agency in the country, where his clients included all the major pharmaceutical companies, as well as OTC brands. He worked on the postcode lottery campaign for Herceptin, which resulted in a Government review, and helped to build the Philips Sonicare brand. After doing some voluntary work in the Caribbean and the US for a while, he returned and expanded his portfolio to include food and drink, finance, gaming and travel clients. His one regret is embarrassing himself in front of Moira Stuart.

Jake likes surfing and sharks (although not at the same time), music festivals, and being the loudest one in the office. He does a mean roast dinner and has an enviable black book of restaurant recommendations.

Emma Tozer
Emma joined radio industry magazine x-trax at its launch in 1997, and spent the next 11 years mixing with BBC and commercial radio’s great and good, and regularly attending just about every event on the industry’s calendar. In 2000, she launched a version of the magazine for the newspaper industry, and edited both magazines concurrently. Personal highlights included watching Chris Evans in action during his Virgin Radio days, meeting the late John Peel, and interviewing the Observer’s legendary editor Donald Trelford. At the same time, with her PR hat on, she worked on successful campaigns for clients ranging from Comic Relief to Domestos, and The Terrence Higgins Trust to Gillette. She has been a judge at the Sony Radio Academy Awards, the Radio Production Awards, the Commercial Radio Awards, and the Promotions and Marketing Awards. She also spent a year as chair of the London branch of the Radio Academy.

In her spare time Emma is enthusiastic about Sancerre, Twin Peaks, shoegazing music, books and otters. She excels at shopping and remembering people’s birthdays.

Emma Tozer

Matt Webster
After graduating in Pharmacology, it was only natural that Matt’s first foray into the working world was in the pharmaceutical industry. His initial venture was with Japanese giant, Takeda. Being a successful part of the launch of diabetes drug Actos and reaching third place nationally in his first ever sales role allowed Matt  to move on to work across a variety of disease areas during his seven-year pharmaceutical career. These included urology, pain management and vaccines for drug companies: Galen, Viatris, Amdipharm, and finally, Wyeth, where he was the top performer in the UK in his final year in the industry. After a discussion about cheese with Frank Skinner, Matt opted for a change in career. Now a fully fledged ‘media type’, Matt’s clients span all sectors from health and beauty to travel and leisure, and household products to stationery.

Matt likes chocolate croissants, blue whales, unusual sweatbands, 90’s house music, Sheffield United and being Northern. He’s very good at coming up with nicknames for everyone else in the office, and not very good at ordering in restaurants.

Matt Webster